Topic: Marian Salzman

Hire Women

Could creating and maintaining a competitive edge be as simple as hiring more women? Quite possibly, according to new research from Deloitte, which...

Storm threatens retailers' last holiday push

LOS ANGELES/CHICAGO (Reuters) - U.S. retailers' final weekend sales push before Christmas was under threat as a severe winter snowstorm struck the East Coast, forcing store closures and keeping shoppers at home on " "The last Saturday before Christmas typically accounts for ...

Retailers' Super Saturday expectations high

LOS ANGELES/NEW YORK (Reuters) - Bargain-hunting shoppers are expected to flood stores on " Super Saturday" weekend -- the last before Christmas -- and deliver retailers the highest weekend sales so far this holiday season.But many industry experts doubt whether the final hurrah will ...

Measuring Personal Influence

Marketers seem to have realized only recently that people can be brands. Media brands--within newspapers, magazines, networks and movie studios--controlled distribution, so personal brands relied on them for exposure. Conversely, media brands needed personal brands to attract and hold consumers' attention. Traditional ...
One of the most interesting consequences of the economic downturn is the depth of soul-searching triggered among adults of all ages. Young adults are starting to realize that they are going to have to work harder and longer--for less.. Young adults are ...

Luxury: Corrected, Connected

The signature white tents in Manhattan's Bryant Park trumpeted New York Fashion Week for a few splashy days in February. This will be the Great Luxury Shakeout. Just the other day on my commute home from Manhattan, I boarded a Metro ...
"But that doesn't mean Phelps, 23, doesn't deserve a break, says Salzman, chief marketing officer of the Porter Novelli public relations firm. "Of course, smoking pot, assuming that's what Phelps was inhaling from that bong, is not nearly as ...
Financial turmoil fuels more worries about consumer spendingThe turmoil in financial markets is further rattling jittery shoppers just as the retail industry prepares for a critical holiday season that was already expected to show the weakest growth in almost two decades.Major ...